Arabic Conversation Intelligence

Turn every Arabic call recording into a churn insight

intella transcribes and analyzes MENA bank and telco calls, surfacing the exact moments that predict customer loss, in Arabic, dialects included.

CALL-2025-09-04-3847 Analyzing
AGENT مرحبا، كيف اقدر اساعدك؟ Hello, how can I help you?
CUSTOMER ابي اشوف الرصيد، كل شوي تتقطع الخدمة عندي I want to check my balance, the service keeps dropping
CUSTOMER هذا الثالث مرة هذا الشهر... انا ما ابي اكمل معكم This is the third time this month, I don't want to continue with you
Churn Risk: High Sentiment: Declining

Early access for MENA banks and telcos

Khalij Financial Gulf Connect Telco Mashriq Bank Al-Noor Mobile Riyadh Capital
60%

of Arabic customer complaints are missed when standard tools do not recognize dialects

Source: intella internal pilot findings, 2025

The Problem

MENA banks and telcos miss the signal

Every day, your contact center handles thousands of Arabic conversations. Customers complain in Khaleeji, describe frustration in Egyptian, and escalate in Levantine. Standard speech recognition is built around Modern Standard Arabic, the language of textbooks and news, rather than the Arabic your customers speak.

The clearest evidence of why customers leave remains trapped in recordings that most systems cannot read properly. Churn grows quietly. Product issues stay hidden for months. When CSAT finally shifts, those customers may already be gone.

How It Works

From call recording to churn intelligence in three steps

Upload call recordings

Connect through REST API, SFTP, or your CCaaS platform with Genesys, Avaya, or Amazon Connect.

Transcription by dialect

Our Arabic ASR engine detects the dialect first, then transcribes with 89-93% accuracy across Gulf, Levantine, Egyptian, and Moroccan variants.

Churn intelligence dashboard

Weekly reports highlight call patterns, phrases, and service moments most associated with cancellations for your CX team.

Platform Capabilities

What you need to read Arabic customer conversations

Dialect Recognition

Khaleeji, Egyptian, Levantine, Moroccan Darija, Sudanese, Iraqi, and more. The engine detects the dialect before transcription begins, keeping accuracy steady when callers switch during a conversation.

Churn Signal Detection

Phrase-level matching based on MENA contact center data spots cancellation intent, escalation signals, and competitor mentions before they appear in CSAT surveys.

Topic Extraction

Calls are categorized by reason, such as billing disputes, outages, or product confusion, without manual tags. See Arabic call-volume trends without a QA team reviewing recordings.

Agent Coaching Insights

Identify scripts and conversation patterns linked to churn, along with those that resolve complaints. Supervisors receive focused coaching data rather than average handle time alone.

Proof Metrics

Built for Arabic, measured on Arabic data

89-93%

Accuracy across Gulf and Levantine dialects, based on our 10K-sample validation set

8

Supported Arabic dialect variants: Khaleeji, Egyptian, Levantine, and Moroccan Darija

4 hrs

Weekly analyst time saved on call review, based on early-access data from 5 MENA contact centers

Customer testimonial

Before intella, we could not tell what Arabic-speaking customers meant when they called to cancel. Now we can, and we resolved two product issues behind 30% of our churn.

Head of Customer Experience Retail bank in Riyadh, early-access design partner, Q4 2025

Want to know why customers leave?